Ensemble de signes et de symboles pour certains, ensemble « d’attentes, de mémoires, d’histoires et de relations » pour d’autres (S. Godin), la marque est un pilier fondamental de toute offre : la marque permet l’identification et la différenciation pour développer une émotion positive, depuis la réassurance jusqu’au désir…
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- This Week In Consulting: Challenges and opportunities in High Techby Hélène Laffitte on October 14, 2020 at 6:42 am
This Week in Consulting - Curated News on the Consulting Industry published every Wednesday brought to you by Consulting Quest. This week,September 23rd ,2020, […]