Mawenzi Partners
Additional information
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|---|---|
| Capability |
Description
Ensemble de signes et de symboles pour certains, ensemble « d’attentes, de mémoires, d’histoires et de relations » pour d’autres (S. Godin), la marque est un pilier fondamental de toute offre : la marque permet l’identification et la différenciation pour développer une émotion positive, depuis la réassurance jusqu’au désir…
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