The Consumer Packaged Goods industry is challenged by a wave of digital acceleration and disruptive trends: new consumption patterns, changing business models, technological advancements and above all the increasing online business market, which is predicted to double by 2020…
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“The only constant is Change” The concept embodied in this phrase, credited to the Greek philosopher Heraclitus, has been particulary prelavent to many organizations’ strategy of creating an adaptable business model, i.e. a model that allows businesses to adapt to ever-changing circumstances and stay ahead of the competition.
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Persistent change challenged assumptions, and disruption are now the norm, rather than the exception, in business and society. And these indicators will only accelerate and multiply as we progress into the future. The lightning-speed of change, driven by technology, is taking us from the digital age toward a new reality, one we call the post-digital world.
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This paper complements PwC’s Project Blue1 and the PwC Megatrends framework2, which examines the forces that are disrupting the role, structure, and competitive environment for financial institutions and the markets and societies in which they operate.
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